Video games are a huge industry and a large part of the money to be made from video games lies in hardware needed to enjoy them. Some gamers gravitate towards game consoles like the PS3 or Xbox and some gamers prefer the PC for their gaming needs.

Both the PC gaming platform and the console platform have their pros and cons. One of the most common cons for the PC gaming platform is the ease of use for gamers when buying computers. AMD announced a new program that it intends to make it easier for PC gamers to get the right hardware for playing PC games.

The program is called AMD GAME! and AMD says that it combines a balance of multi-core processors, HD media capabilities and next generation graphics power. Program partners include Acer, Alienware, Logitech and Microsoft; all of whom joined with AMD to help make it easier for consumers to identify PCs that work well for gaming and HD entertainment right out of the box.

AMD says that according to Jon Peddie Research, two-thirds of all the PCs sold last year had only very basic capabilities when it came to gaming. Nigel Dessau, senior vice president and chief marketing officer for AMD said, “With the support of industry leaders in PC gaming, AMD GAME! ensures consumers don’t need an enthusiast-level knowledge of PC hardware for an optimal gaming system. We in the PC industry owe consumers the same predictability, simplicity and affordability in finding a PC for gaming that the console industry currently provides.”

In addition to AMD GAME! logos on full computer systems, AMD also says that it will place the AMD GAME! logo onto PC components so that consumers will be able to easily identify gaming grade components when building their own computers. AMD says that computers carrying the AMD GAME! logo will combine AMD Phenom processors, future AMD Turion Ultra processors, Athlon processors, ATI Radeon HD 3000 series graphics and AMD chipsets for an enhanced mainstream gaming experience.

What’s not clear from the AMD GAME! offerings is how and if AMD and its partners will somehow let PC gamers know what systems are capable at running what types of games. Any PC gamer will tell you that what will run a mainstream game like The Sims may not offer the performance needed for marquee titles like Crysis or Call of Duty 4.
Source- DailyTech

Share/Save/Bookmark